MY SKILLS AND CERTIFICATIONS
Tools & Technological Skills
SQL
Microsoft Office: PowerPoint, Excel, Word, Publisher, and Google Suite
Databases: Passport, Mintel, Statista, ProQuest
Tools: Google Trends, Google Natural Language API, Social Searcher, Meaning Cloud, IBM Cognos Analytics, Tableau
Content Creation: Canva, Adobe Express, Adobe Photoshop, Adobe Photoshop Elements
Segmentation, Positioning, Bass Forecasting Model, Conjoint Analysis, Consumer Lifetime Value
Industry Skills
Digital Marketing and Promotions
Marketing Research
Data Analytics and Business Intelligence
Business Mathematics: Linear Algebra, Statistics, Business Calculus
Writing: Business Communications, Creative Writing
Strategic Marketing
Sponsorship Marketing
Content Creation/Social Media Marketing
Interpersonal Skills
Leadership
Multi-Tasking
Time Management
Creative: Writing, Photography, Art
CERTIFICATION: EXCEL ESSENTIAL TRAINING (OFFICE 365/MICROSOFT 365)
In this course, I was able to receive training and gain expertise in the following areas:
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Entering data
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Formulas and Functions
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Formatting
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Adjusting worksheet layout and data
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Printing
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Charts
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Adjusting worksheet views
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Using multiple worksheets and workbooks
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Data management features
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Sharing Workbooks
CERTIFICATION: GOOGLE ANALYTICS 4 (GA4) ESSENTIAL TRAINING
In this course, I was able to receive training and gain expertise in the following areas:
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Key concepts in digital analytics
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Google Analytics 4 (GA4) vs. Universal Analytics
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Setting up a Google Analytics account
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Google Analytics fundamentals
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Intro to the user interface and reports
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Filtering and segmenting data
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Life cycle reports
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User reports and events
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Analysis Hub
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Configuration basics
CERTIFICATION: SOCIAL MEDIA MARKETING FOUNDATIONS
In this course, I was able to receive training and gain expertise in the following areas:
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Developing a social media strategy
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Defining your audience
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Choosing the right channels
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Publishing best practices
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Building and maintaining a community
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Selling on social media
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Measuring activity
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Innovating with social media marketing
In this course, I was able to receive training and gain expertise in the following areas:
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Adding your brand to Canva
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Adding images
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Editing images
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Typography
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Using design templates
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Designing presentations
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Designing logos
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Creating animations
CERTIFICATION: LEARNING CANVA
CERTIFICATION: MIMIC SOCIAL- STUKENT
CERTIFICATION: GOOGLE ANALYTICS 4 (GA4)
